MAN2002 Family Business Management Session #2

 Session 2 

Financially (attractive), timely (matching the market needs), (sustainable) durable (last), add value (not just creating ‘stupid stuff’). 

Without future growth, there is no increase in valuation. 

An entrepreneur can recognize business opportunities through problems and trends. 


Professor also recommended some good websites to find academic reports and studies: Academia.edu, researchgate.net, ssrn.com, google scholar. 


We moved on to case studies and the class was divided into case studies of drop box and rover.com. The discussion for the Rover.com case study is written as below: 


Discussion Questions for Rover.com:  

  • In the United States, what environmental trends are supporting the development of Rover.com’s business? 

  • Living alone, pandemic, family friend, etc.  

  • How might Rover.com use focus groups to gain a better understanding of its current and potential customers and their needs? 

  • Rover.com can do some research into surveys or commission their own survey catered towards pet lovers and pet owners in general. For pet lovers, what can they expect if they do decide to get pets and the possibility that their pets would be left alone for a certain amount of time. As for pet owners, what is their demand on the type of treatment that their pet is/will be receiving if they do decide to use Rover.com's service. 

  • In this chapter, we noted that a true business opportunity is attractive, durable, timely, and anchored in a product or service that creates value for a buyer. To what extent does Rover.com’s service satisfy each of these criteria? 

  • Attractive: Financial attractiveness, customer 

  • Durable: growing market in adopting/buying pets 

  • Timely: bad experience turns into a business idea after dog caught kennel cough, adding more house pets 

  • Value-added: through strict screening of the dog sitters, rover.com can provide best care for pets from professionals. 


At the end of the class, we were able to reflect and go over the importance of voting rights and its effect on the decision-making process in firms/companies. 

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