BUS2001 European Business Environment Session 4

In this session, the professor started by giving us tips for the websites when doing our individual assignments. Then, we dived into the European business environment book, Doing Business in Europe, where the professor suggested us chapters to read. We also registered our countries and dates and will be presenting accordingly and the group assignment will be a video submitted into turnitin on the last session. 


Then, we moved on to the historical context of the European Union before World War 2, with attempts that were made to organize states to maintain peace and stability. The list was grand in all the attempts, meetings, and organizations that were made before the creation of the European Union. 


Afterwards, we were divided into 4 groups and did our group assignments for case study 1 and 2. My group, Chanakan and I, did the case study on Carrefour and here is our answer. 

  1. Because the launch of the concept was so powerful, with well-developed infrastructures and  flexible  opening  hours, and  marketing  adapted  to  one-stop-shopping. So that got everybody excited about it.

  • Carrefour has formulated various criteria based on two approaches. Means that they are really studying countries and laws before they launched.

  • Carrefour  had  engaged  in  development and  takeover  activities in  the  eastern  market.

The professor also added that he remembers a time in the 90s that a lot of investors and entrepreneurs were rushing to Eastern Europe for the opportunities. It was like the ‘gold rush’ of the time.

  1. Limits to internationalization resulted from the existing competition in each potential countries, like Spar in Germany, Tesco in Britain, and Walmart in America. It was quite difficult for a foreign firm like Carrefour to succeed in the Swiss grocery market since the industry is protected by several restrictions that make it extremely difficult to import supermarket items from France into Switzerland.

Moreover, It was difficult for Carrefour to comprehend the Swiss market. Consumers in Switzerland behave differently than in other European marketplaces. The Swiss customer is concerned with quality rather than money. 

The professor brought up the question why Aldi and Lidl are so successful in Switzerland and he mentioned that their quality is okay and there are some varieties of products you can choose from which makes it attractive for a lot of lower income families.


Comments

Post a Comment

Popular posts from this blog

World Politics Session 7 and Session 8

Today, we were introduced to a measurement called Worldwide Governance Indicators, which provides aggregate and individual governance indicators for over 200 countries and territories on six dimensions of governance from 1996 to 2020. The dimensions are: Voice and Accountability, Political Stability and Absence of Violence/Terrorism, Government Effectiveness, Regulatory Quality, Rule of Law, and Control of Corruption. These composite indicators are based on the responses of a significant number of business, citizen, and expert survey respondents from both developed and developing countries. They're based on more than 30 different data sources including survey institutions, think tanks, non-governmental organisations, international organisations, and private sector companies.  Then, after the break, we were introduced to the institutionalized international systems and how the growing number of unresolved policy issues require a new framework that helps cooperation without over-centr...
Read more

MAN2002 Family Business Management Session #9 and #10

In today’s last sessions, we started off with the presentations and each respective groups received feedbacks and were asked questions afterwards.  Later on, we were introduced to the roles and interests in a family business.  The roles of the business  indicate  the role of the family member or non-family member that works for the company. The description of the roles dictates their duties and  responsibilities   that contributes to the said company.  And lastly, the primary interest corresponds with  their respective roles and their reason for working within the company. Then, we were given time to  reflect back on the SAGE case study and applied the relevant information of the family members and their roles into the table below.    Name   Role   Category   Describe   Role   Primary  Interest   Thomas   Family  owners   who  are  exployees   Creator , CEO   To ...
Read more

MAR3001 Consumer Behaviour Learning Journal #4

As per usual, the class started with a review of the previous class learnings of theories, models and the case study. After much discussion of the previous case study, we went forward with a new case study of Vodafone in Egypt. It was interesting to see and analyse how Vodafone penetrated into Egypt through mergers and acquisitions as well as through venture capitalist. We concluded through a comparison with the UK that Egypt had a fairly different cultural dimension.     - Huge power distance considering the state of emergency he had announced and the instability that it has caused to Egypt.   - Collectivistic society, based on the case study, was shown through the demonstration made by the civilians in order to overthrow the government.    - Feminine society:  In Feminine countries the focus is on “working in order to live”, managers strive for consensus, people value equality, solidarity and quality in their working lives. Conflicts are resolved by compr...
Read more