BUS2001 European Business Environment Session 7

In today’s session, we immediately started out by doing our individual presentations with Filippo presenting Italy. I presented about Luxembourg and Emil presented about Bulgaria. It was interesting to learn about the various countries and especially their stance in and regarding the European Union. 

Then, the professor explained the three different categories of market entry forms. Exports, whether indirect or direct through agents, regulated through sales branch, contractual – license or franchise, management or service contracts (partnership agreements), or investments (for example, greenfield investments) are all possible entry modes. Acquisition or joint venture tactics are two other ways to enter the market. ​​We saw Tesla selling automobiles in China as an example. Because the Chinese market is so large, they built a factory in China to cater to it. Many of the automobiles produced in Chinese manufacturers, however, end up on the European market. They manufacture automobiles in one country and sell them in another and because of it, the export numbers won’t be showing in the US but in China instead. 


As class was ending, the professor briefed us about a case study group which we will be doing tomorrow in person after the presentations from students in class.

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