BUS2001 European Business Environment Session 8 & 9

Session 8 began with an individual presentation in which we learned about Austria, Roman's chosen country and where he was born. It was fascinating to learn more about Austria's policies and initiatives, as well as its freshly established plans, in order to better its economic growth in the EU and abroad. Following that, we discussed franchising as well as the licensing process. We were then exposed to the different categories of market entry form, which is export modes, intermediary modes, and hierarchy modes.

Export modes: The company outsources its local marketing to a third party (typically an agent, importer or a distributor) 

Between using export modes (external partners) and hierarchical modes are intermediate modes. 

The firm owns and controls the foreign entrance mode/organization in hierarchical modes.

Session 9

In today’s session, we started with the individual presentations from the previous class and the ones due today. Lea presented about the Netherlands, Talia presented about Spain, Christina presented about Sweden, Gabriela presented about Finland, Martin presented about Romania, 


The presentation gave a lot of insights into the countries’ contributions to the EU and vice versa. It was interesting to know other facts such as that Sweden was a startup hub and is advanced in the field of research and development, and that Spain is a party destination popular amongst students and that it is the easiest to apply for a visa amongst non-EU citizens, that Finland was under Sweden’s rule for centuries and is one of the happiest countries in the world, that Romania was known as the ‘Tiger of Easten Europe’ before the financial crisis. Then we talked about the ethical practices such as the UN global compact which prohibits child labor and implement sustainable practices, and to report on their implementation.


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