Organizational Behavior Session 4

In the second session for today, we learned about the disruptions that can be triggered by trend. As customer needs are always changing, we learned about the dimensions that can trigger a disruption. There is the regulative environment, technology, customer behavior and competition/new players, which all have an influence on a business model. These dimensions can individually or collectively affect established business models. Market trends and technological innovations can also affect the dimensions. Market trends can be economic, human behavior and technologically-related. It is also differing with different countries and is globally relevant. For the individual assignments, the professor wants us to incorporate the five innovation platforms to our assignments as a framework. We then worked on connecting the platforms with our previous case studies. We assumed that AI can be a prominent part of Starbucks and Kodak in the future. Batteries can also be a factor in Starbucks as they provide wireless charging while Kodak might need a better performning battery. Blockchain is also an interesting addition in today's society as payments can be made within stores with cryptocurrency, so Starbucks might be able to incorporate it as well. Gene sequencing for a coffee shop and a camera product is questionable but may be possible in some sort of way in the far future. Robotics are important in the production process of both Starbucks and Kodak and in streamlining the production. We also briefly touched upon the regulatory framework changes and its affect on the disruptions. We also learned about the six specific disruption patterns briefly, such as the industry pace accelerating, new substitute attracting competitor, changing rules of the game, drowning in comepting options, vanishing resources/capabiltiies and market fit and increasing consolidation along with the value chain. Thus, the sources of disruption can really influence the six specific disruption patterns. 

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