BUS2001 European Business Environment Session 8 & 9
Session 8 began with an individual presentation in which we learned about Austria, Roman's chosen country and where he was born. It was fascinating to learn more about Austria's policies and initiatives, as well as its freshly established plans, in order to better its economic growth in the EU and abroad. Following that, we discussed franchising as well as the licensing process. We were then exposed to the different categories of market entry form, which is export modes, intermediary modes, and hierarchy modes. Export modes: The company outsources its local marketing to a third party (typically an agent, importer or a distributor) Between using export modes (external partners) and hierarchical modes are intermediate modes. The firm owns and controls the foreign entrance mode/organization in hierarchical modes. Session 9 In today’s session, we started with the individual presentations from the previous class and the ones due today. Lea presented about the Netherlands, Talia...